The international artist known simply as “JR” was recently awarded the TED Prize; this week in Long Beach he unveiled his latest project, Inside/Out, undertaken with the support of the TED Prize award.
The Inside Out project website describes the project this way:
INSIDE OUT is a large-scale participatory art project that transforms messages of personal identity into pieces of artistic work. Everyone is challenged to use black and white photographic portraits to discover, reveal and share the untold stories and images of people around the world.
To launch this project, the exhibition JR@TED with Phantom Galleries LA in Long Beach featured a massive photobooth allowing visitors to receive their large scale black and white portraits on the spot.
Now a group of Long Beach residents led by Alexa Fleur (Critique It), Marjorie Hooper, and Jeff Rau (Sixpack Projects), have taken JR’s project immediately back to the streets of their community by posting their portraits across the windows of a large building at the corner of 3rd and Olive in downtown. Inspired by JR’s wish to have these posters be an opportunity for “messages of personal identity”, these participants were prompted to write a statement across their image with a personal declaration, “I am …”
Be sure to drive by the property at the corner of 3rd St and Olive Ave.
You can also view the slideshow below.
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